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4 common Amazon strategy mistakes
Amazon is not just an online store, it is one of the most powerful marketplaces and sales platforms in the world. When used correctly, it can be a key part of a company’s internationalization strategy. However, most companies make the wrong decisions on Amazon:
Companies are going to Amazon without market analysis or a strategic plan
Selling products that are not competitive in the Amazon environment
Outsource everything without understanding what results should be expected
Spending resources on advertising without a clear profitability model
Who is this for?
Amazon Strategy Lab is intended for
How?
Choose the entire program or the part that is most important to you.
1.
Amazon Go / No-Go
Is Amazon the right sales channel for your company’s international expansion?
Market analysis, competitive situation, demand, Amazon's role in the company's internationalization strategy
Result:
A data-driven view of Amazon's potential for your business
2.
Product strategy
Which products should you export through Amazon and why?
Product portfolio, competitive advantages, profitability analysis
Result:
A clear plan to increase Amazon online store sales
3.
Amazon Governance
How do you manage Amazon strategically and long-term?
Roles, resources, expertise, monitoring
Result:
Your company has the ability to manage its Amazon strategy independently
Contact
Contact us.
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